How can you identify with this man. . .and build your sales and marketing results in the process?

Confessions of an Everyday Prospect.

(by Aaron Schulman)

Some say that knowing how to bridge our product to our prospects needs are the number one goal to successful selling. However, we would contend that in reverse. Successful selling is, at the heart, identifying and knowing your prospect so well that you can safely bridge his or her needs and pains to your solution: not the other way around.