Real Sales and Marketing Letter Examples: How 1 Day Changed His Life - Can it Change Yours?

The following is a real example of an effective sales and marketing letter using several copywriting strategies. How many can you identify?

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HERE'S THE BEGINNING OF THE LETTER
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We had a great time at the lunch and learn last Wednesday -

(and we have several major tips in this message - so please read it and apply what you can today to breath fresh ideas into your marketplace process)

One of the fundamentals shared with this little yet powerful 5-5-5 concept-

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Here it is
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A highly successful business owner once told me (summarized)

"I could never understand why a guy could spend hundreds or even thousands of dollars every month for a liability in a fancy car, but would not invest the same, or an even lesser amount in him or herself by purchasing a good book or coaching program - something that would pay him or her over and over and over. . .etc."

He then said, (here's the 5-5-5 concept again)

"I would gladly drive to sit in a lecture for 5 hours, to hear something in 5 minutes that could save me 5 YEARS in my life goals."

**** Wouldn't you agree on this "time saving" wisdom? ****

and get this -

This morning, while studying this great classic book on advertising

"How to Write a Good Advertisement: A Short Course in Copywriting" by Victor O. Schwab

(HINT- you can buy this online at a book supplier
-I would highly recommend this book for any person who works in the marketplace where some kind of effective communication is a part of his or her work)

and so I came across this same exact concept on the back of the book

and wasn't even looking for it -

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Here's the headline
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"Get 44 Years of Advertising Writing Experience in the Time it Takes to Read this Book"

Is this appealing?

I guess for someone who wants to learn 44 years of Advertising Wisdom in the time they can read a book - it is an unbeatable offer -

Do you hear the potential benefits in this headline? What benefits do you hear?

For me: $20 = 44 years of wisdom – can’t beat this deal

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So how in the world does this help you?
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Here are two beneficial strategies for you

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HERE's # 1
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If you did not come to the lunch and learn (or if you did) another creative strategy we shared is "interviewing your product or service."

You can interview your product and find out new marketing and sales benefits by simply asking your product how many ways it can save time and frustration for the buyer-

this is a very creative way to see the BENEFITS of your product in new ways. . . and can help you have new life in your conversations about your product

heck - it can even help you launch an entirely new sales and marketing strategy or product -

So - for your benefit take 2-5 minutes now- how does your product save time and / or frustration for the buyer?

Exhaust the list. . .

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AND HERE'S # 2
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How can a 1 Day investment improve a lifetime of real results for you, your company and your family in the marketplace? It did for a guy named Mike- (and many, many others)

When I interviewed our own services - here is what I found (IMHO in my humble opinion)

*** Q: How can 1 day with Long on Life coaching save valuable time in my life?

*** A: The combined sales and marketing experience amounts to about 33 + combined years of successes and failures- and coaching others - so we have whittled many of those years of experience into 1 Day packed with fundamentals based on truth that gets results - not manipulative strategies that kill relationships . . .

*** Q: How can 1 day with Long on Life coaching save frustration in my marketplace efforts?

*** A: When I met Brent, and allowed God to humble me so I could learn from him, my life, passion, and purpose changed dramatically and I finally got in alignment with what I was called to do. Now I passionately love growing and doing what I am doing in the marketplace - and am seeing more fruit and benefits than I have ever experienced in my life. . .

PLUS- I am better able to confront situations in relationships in the marketplace that used to cause ulcers and sleepless nights - I am better at getting to reality in all of my marketplace conversations so I am not reacting to fantasy, smoke and mirrors- this has been a MAJOR time- saver for me- who has time to chase people and play games outside of reality and truth? I don't.

*** Q: How can 1 day with Long on Life coaching save money - while helping me make more money for my efforts?

*** A: This answer is two-fold
1) Brent's strategies and understanding of clock time vs. goal time have helped me focus on the behaviors that get results - not on the clock - I am no longer a slave to the clock - I can't even control time. . but I can get better by learning what my affective behaviors are, and focusing on those behaviors that get results - another time saver and money maker -

2) Brent coached and unlocked my own belief in my own God-given gifts in a way that no one else has ever been able to do (except that my wife has been a major part of this). I cannot stress how valuable that has been to me and my family. My wife has noticed a huge difference in the man who used to work under marketplace slavery for a paycheck, to a guy who now works out of the center of his passion brining real purpose and value to others. Because of that, results naturally occur because my passion for what I do is growing tremendously, and the right people are drawn to that passion (and the wrong ones are led away- and I am ok with that -saves me time and money and frustration because I can work with people who really want to get better results).

*** Q: How can 1 day with Long on Life coaching rescue my life and purpose in the marketplace?

*** A: My eyes have really been opened these past few years. I always saw other people living out their dreams in the marketplace - I had the "grass is greener on the other side of the fence" syndrome - but it was true. I could see people who seemed to really be ALIVE - when I felt like I was doggie paddling in life- trying not to choke on too much of the water of reality that seemed to keep me inches next to drowning . . .this is how I lived most of my life. . . and then Brent came to my house one morning - and God gave him the keys to unlock something in me that has since grown into a passionate pursuit of Life - I could have never done it without God using him in my life- just a bit of belief at the right time- to the right heart- and it literally changed my life - and still is today. . .(you can ask my wife - she'll tell you the truth)

Now my days are filled with
-peace
-passion
-purpose
-pursuit of great results and Life

instead of slavery to a paycheck and some system. . .

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So
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*** Q: How can 1 day with Long on Life Coaching help you? ***

Though we cannot promise that 1 Day with Long on Life can change your life as dramatically as mine was changed - (and the lives of many other people)

We can guarantee that if you don't give it a shot and invest in yourself -

you'll never know what great changes could have occurred for You and your efforts-

plus- the risk is on Long on Life- there's always a 100% money back guarantee. . .

So- would you invest 1 day in 1 life (yours) to save yourself 1 more year of less than optimum results?

Read more here ===> http://www.bootcampregistration.com/pre/1-day.html

Fighting hard for your success. .

The Long on Life Team