Real Marketing and Sales Letter Examples: Using Colloquialisms to Build Trust and Common Ground

The following is a real email marketing message used to give value in a teaching while promoting an event. For this event, we used several concepts to help promote interest in the event. See if you can identify the different elements of this marketing letter example we used through our email broadcast service.
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The actual autoresponder message starts here
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Hi {!name},

(Just an announcement before this little teaching that I learned from two very suc*cessful copywriters - more on this below)

*** A Congratulations! ***

The first two lunch and learn prizes are awarded already

(as long as they show up) -

If not- the awards will go to the next two in line -

Plus - there is still 1 to be awarded ===> www.lunchandlearn.us

Could it be yours?

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And on to today's sharing to increase your response rate
I "borrowed" and re-purposed for you -
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Didn't momma always say that "the early bird gets the worm?"

Well- my momma never said that to me (not to my memory)

- but someone said it -

it's called a colloquialism (and there are better examples than this)

For you melancholy personalities. . .here's a definition

dictionary.com defines colloquial as : characteristic of or appropriate to ordinary or familiar conversation rather than formal speech or writing; informal

What?

Though I've heard of this word, I just learned the definition last week

- so don't be too impressed :-)

I learned this in my own private continuing education time

(how are you sharpening your axe? ==> www.lunchandlearn.us )

Anyway - we use this concept all of the time and are perhaps not aware of it-

So why do we sometimes get away from this subtle yet powerful commonality in our market language?

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Ok- Aaron- get to the point -

How this might apply to your sal*es and mar*keting response-
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In our efforts in the marketplace, aren't we trying to build a bridge of trust and commonality to be effective in business?

Sometimes we get too far removed from colloquialisms or commonality to be effective in advertising and sal*es conversations and lose effectiveness because we sound a little bit un-relatable.

On this same note -

I recently heard a doctor give a talk to other doctors on this same idea -

Have you ever gone in for a doctor's appointment and they use all of these gigantic words that don't mean a hill of beans to you?

This doctor was training other doctors to use common language and to use their staff to build more trust with their patients

- and he has been very, very successful at building a strong and growing client base for almost 50 years

by not trying so hard to pound his chest and tout his credentials around by using large, impressive words

He learned and teaches other doctors how to be common, relatable, personable. . .

and this is one major key to writing good sales letters, advertising messages, sales conversations, and more. . .

By just using common local cultural phrases to build commonality and trust -

you can increase your response rate in conversations and in all of your marketplace efforts

So the next time you are having a conversation or you and your team are working on your next advertising message, letter of sales, marketing letter, or other communication-

Give it the "colloquial check"

So to "sum it up" with this colloquilaism -

- the early birds got the first two worms for the next lunch and learn

you might be the 3rd worm getter here: www.lunchandlearn.us

a fre*e 1/2 hour intensive on their sales and marketing message. . .

(includes advertising language audit)

Hope you win!

To a better response in your market

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End of the email marketing letter
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